Adidas to leave Strasbourg after 60 years
Sportswear brand adidas, headquartered in Herzogenaurach in Germany, has indicated plans to consolidate all French teams under a single roof by 2024.
According to local publication Dernières Nouvelles d’Alsace, the move will render a yet-to-be-named site in the French capital the brand’s new in-country corporate headquarters, marking a departure from the norm of over 60 years, during which time the city of Strasbourg served in this capacity.