Ex-Reebok exec heads up ABG’s new Korean branch
04/11/2022
Authentic Brands Group (ABG), headquartered in New York City, has established a satellite office in South Korea, led by a former country director for ABG-owned sports brand Reebok, Shinha Park. Local media reported that the brand management company had sought an in-country presence, better placed to understand domestic market dynamics, in a bid...