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Reebok’s ‘homecoming’ with new base in London

11/11/2025
Reebok’s ‘homecoming’ with new base in London

Sports brand Reebok has opened a European headquarters in London, which owner Authentic Brands described as a “symbolic homecoming”.

The company has also appointed Marc Le Roux as CEO of Reebok Europe. Marc takes over from interim CEO Steve Robaire, who will assume an advisory role.

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