News

Authentic advances Chinese push for Champion

01/04/2025
Authentic advances Chinese push for Champion

Authentic Brands Group is partnering Chinese fashion group Belle to drive Champion’s business in the Greater China market. 

Belle Fashion has had the licensing rights for Champion's footwear and accessories since 2021, has now obtained the licence for Champion's clothing.

To continue reading this story, please sign in or register.

Related stories:

Reebok plans its ‘resurgence’ in football 11/03/2026
Reebok’s ‘homecoming’ with new base in London 11/11/2025
Authentic sets up Asian hub 12/06/2025
Texworld returns to Le Bourget exhibition centre 29/01/2025
Runner signs up for Kiprun adventure 13/01/2025
New creative director for Champion Europe 22/11/2024
Agency takes over Reebok outerwear for Europe 31/07/2024
Authentic adds workwear to Lucky 29/07/2024
Centric sees US opportunities for Quiksilver, Billabong and Roxy 28/11/2023
Another sports group in Authentic’s sights 03/04/2023
Reebok’s ‘revolutionary’ tech further refines Nano 24/01/2023

Sportstextiles.com cannot be held responsible for content if the language setting is changed from English.

The translations provided by Google Translate are automated and therefore might not be accurate and may contain incorrect, offensive or misleading language. We offer this facility as a guide only.