French middle- and long-distance runner Jimmy Gressier is to become a brand ambassador for Kiprun. Running footwear and apparel brand Kiprun is part of the Decathlon group.

The runner hails from the Hauts-de-France region, where Decathlon has its headquarters. He said he felt a strong attachment to his roots in the north of France, but that he had also been attracted by “the authenticity and trust” that Kiprun had shown in arranging the deal.

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