News

Bjørn Gulden’s move to adidas confirmed

08/11/2022
Bjørn Gulden’s move to adidas confirmed

Following much speculation in recent days, Puma’s outgoing chief executive, Bjørn Gulden, will take up the same position at neighbouring sports brand adidas from January 1, adidas has confirmed, just one day after his contract with Puma was originally set to expire on December 31.

To continue reading this story, please sign in or register.

Related stories:

Puma snaps up Olympic 100 metres champion 03/02/2023
Adidas and Reebok alum steps up at Fila 24/01/2023
Adidas’ debut FIGC jerseys are 100% recycled 18/01/2023
Go Sport cheered by new CEO amid struggles 04/01/2023
Under Armour names new CEO 03/01/2023
December shake-up for Foot Locker’s C-suite 30/11/2022
Upheaval at Herzogenaurach 07/11/2022
Puma promotes ‘designated candidate’ to CEO role 07/11/2022
Full-year outlook still in sight for Puma despite retailers’ caution 28/10/2022
Double-digit decline for adidas in China 26/10/2022

Sportstextiles.com cannot be held responsible for content if the language setting is changed from English.

The translations provided by Google Translate are automated and therefore might not be accurate and may contain incorrect, offensive or misleading language. We offer this facility as a guide only.