Puma promotes ‘designated candidate’ to CEO role
07/11/2022
Mr Gulden chose not to renew his contract, which ends December 31, following a nine-year tenure. “I felt it was the right time for Puma, my successor and myself to leave now,” he said. “I still have a lot of energy and want to continue at least 5-10 more years in an operational role, which I think would have been too long for Puma.”
Supervisory board chair Héloïse Temple-Boyer remarked that Mr Freundt, who will take up his new role on January 1, was the company’s designated candidate, calling him “the ideal choice”. Having worked for Puma for over a decade, he has served as its chief commercial officer and a management board member since June 2021.
The brand’s new leader “has always been part of setting the strategy and making big decisions”, Mr Gulden added. “He knows my strengths and weaknesses and I am sure he will do an even better job than me.”
Last month, Puma reported revenues of €6.25 billion for the first nine months of 2022, representing year-on-year growth of 18%. Mr Gulden said at the time that the brand still expects to deliver on its full-year outlook.
Image: Puma.
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