Full-year sales set a new record at Puma
Sports brand Puma, headquartered in Herzogenaurach, has reported that its full-year sales for 2022 constituted a record-level high for the firm.
Year-on-year growth of 18.9% over the 12 months led the business, steered by chief executive Arne Freundt since November 8, to around $9 billion (€8.5 billion) in revenue for the first time.
Sales of footwear (up 30.8%), apparel (up 10.1%) and accessories (up 5.4%) were all positive versus the comparative period, despite the latter two categories experiencing a slight decline during the fourth quarter. Shoes delivered just over half of Puma’s revenue for the year, accounting for approximately $4.6 billion (€4.3 billion) of the company’s total. Apparel came in second with a $3.1 billion (€2.9 billion) share, followed by accessories, which brought in $1.34 billion (€1.3 billion).
The brand notably launched dedicated e-commerce stores in Thailand, Norway, Saudi Arabia, the Philippines and “several other new countries in the Middle East and Africa” in 2022, plus rolled out a new shopping app with a virtual try-on feature in India, Japan, the UK and the US, with additional markets to follow later this year, it said.
“We remain hungry and will advance the execution of our successful strategy,” Mr Freundt commented. “We will focus on elevating our brand strength and on winning market share in the US and China. I’m honoured to have the chance to lead this fantastic company and take Puma, together with my great team, to new heights.”
Puma chief executive, Arne Freundt. Credit: Puma.
