With an investment of more than $700,000, sports group Puma, has opened a new 1,000 square-metre store in an important shopping mall in Martinez, a town in the province of Buenos Aires. The new store is Puma’s largest in Latin America.

It said this opening is part of the company’s wider plans for expansion in the Argentinean market.

Puma owns a factory in the province of La Rioja that supplies its retail outlets in the country with 80% of their inventory.

Currently, the factory produces 2.6 million pairs of shoes per year and plans are afoot to expand production to 5 million pairs per year by 2025, with an investment of $7 million.

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