Tmall reveals its top three outdoor brands for sales
24/04/2023
According to data from Alibaba e-commerce platform Tmall, its top three outdoor brands in terms of sales between 2021 and 2023 were Camel Active, The North Face and Columbia.
Tmall focuses on business-to-consumer retailing and often plays a key role in international brands’ China-based commercial strategies, especially when they first enter the market.
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