News

Fifty-plus brands join Shanghai sports market event

05/05/2023

Chinese social commerce platform Xiaohongshu hosted a sports-themed “market” inside the 2,000-seat Shanghai Culture Square live performance venue between April 29 and May 1.

The event celebrated the emerging “urbancore” trend, which champions a more low-key and casual approach to outdoor sports-inspired dressing, less technically-driven than "gorpcore", that is suitable for a variety of everyday urban activities, ranging from the daily commute to walks around the city and travel further afield.

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