Los Angeles denim business Guess has designed Interloop’s Loomshake technology into its newest, sustainability minded jeanswear, the latter has revealed.

The brand, which relaunched Guess Jeans by Nicolai Marciano in early January, follows in the footsteps of Dinner Service NY, which released hosiery with cotton-and-banana-fibre-blended Loomshake last year. 

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