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Lycra strives to tell bioderived fibres’ story

23/04/2024
Lycra strives to tell bioderived fibres’ story

Fibres developer The Lycra Company launched a media campaign on Earth Day to promote the upcoming release of its bio-derived Lycra fibre made with Qira. 

Qira will be made by US company Qore from annually renewable dent corn in Iowa.

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