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AI helps designers see things in a new way, Puma says

09/12/2024
AI helps designers see things in a new way, Puma says

Sports brand Puma has launched a shoe designed, partly, using artificial intelligence (AI).

It said the new Inverse sneaker involved Puma designers bringing “feasibility, functionality, and reality” to an AI-made concept. The AI-made concept was built on models from the Puma archive.

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