Inov8’s Edy promises fresh energy as he reassumes CEO role
06/01/2025
Inov8 founder Wayne Edy has taken the role of CEO of the UK outdoor brand, after former Asda director Mike Snell stepped down.
Mr Edy founded the brand in 2003. It was bought by Japan’s Descente in 2015; Mr Edy bought it back 2021.
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