Inov-8 hires for push into France
UK-based footwear brand inov-8 has set big growth ambitions for France after adding the country to its portfolio of European direct markets.
The brand has appointed Emmanuel Fedon, known as Manu, as its sales manager for the country.
Mr Fedon lives in Annecy and brings two decades of sports industry experience to the role. He previously worked for Asics and most recently enjoyed a hugely successful five years as commercial director for On Running in France.
Up until now, inov-8’s business in France has been handled by a distributor partner, most recently Ricochet. However, from autumn/winter 2022 the country will join the UK, US, Germany, Austria and Scandinavia as being a direct market for inov-8.
The company is the first footwear brand to incorporate graphene in its designs, first in the rubber and more recently in the foam.
