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Puma shoots for basketball growth with senior appointment

07/08/2025
Puma shoots for basketball growth with senior appointment

Puma has appointed Archie McEachern as the vice-president of its basketball business unit. 
He will be based in Boston and report to chief product officer Maria Valdes.

He has previously held leadership roles in merchandising, product creation and sales at Nike and VF and was CEO of basketball innovation start-up 360 Hoops. 

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