RE&UP Recycling Technologies has teamed up with fabric mill Isko to transform around 20,000 pairs of post-consumer jeans into feedstock for a textile-to-textile recycled denim capsule for US brand Madewell. 

Madewell has operated a denim trade-in initiative for more than a decade, collecting and recycling over two million pairs of jeans through Cotton Incorporated’s Blue Jeans Go Green programme.

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