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Puma and RE&UP announce multi-year collaboration

25/03/2025
Puma and RE&UP announce multi-year collaboration

Sports brand Puma and RE&UP Recycling Technologies have signed a Letter of Intent to transform its textile waste into RE&UP’s recycled cotton fibres and recycled polyester chips.

Puma’s RE:FIBRE textile-to-textile recycling programme has already produced millions of football jerseys made out of an increasing share of recycled textiles. 

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