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Canopy calls for brands’ support as pilot champions straw for MMCFs

05/06/2026
Canopy calls for brands’ support as pilot champions straw for MMCFs

A report by non-profit Canopy suggests wheat straw could replace wood pulp in viscose and lyocell production, creating fabrics that meet brand performance and technical standards.

Project Latvus, a pilot testing wheat straw as fashion fibre, also suggests using straw could help cut air pollution caused by crop burning in India and creating new income opportunities for farming communities.

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