New CEO for Mover
Mover Plastic Free Sportswear opens a new chapter this month as Nicolas Rochat, brand owner who orchestrated the pivot to plastic free performance, steps down as CEO to hand the position over to Madalina Preda. Next week, the company will be moving from its former headquarters in Lausanne to new offices in Zurich.
“Madalina’s track record, entrepreneurial drive and strong values make me confident that Mover is in very good hands. For nearly twenty years, she has worked on the problem we care about at Greenpeace, at Patagonia and, most recently, as Chief of Sustainability at North Sails. Now she brings that experience to Mover,” commented Nicolas Rochat.
The move to Zurich is an opportunity to build up the brand’s budding community there, Ms Preda told Sportstextiles. Mover hosted a pop up in the Swiss city last year and has close relations with another plastic-free Swiss brand, Qwstion.
The brand is currently preparing the launch of a new line of first and second layers. “We are also testing a new weatherproof fabric, without treatment,” she said. Going forward, she said that Mover would be introducing more technical styles, all made from 100% natural fibres in monomaterial constructions, true to its plastic-free ethos.
