VF snaps up sought-after Supreme - sportstextiles: Lea SportsTextiles

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VF snaps up sought-after Supreme

10/11/2020
VF snaps up sought-after Supreme
Outdoor group VF Corp has bought streetwear Supreme, following collaborations with Vans, The North Face and Timberland.

The group estimates it will add $500 million of revenue in fiscal 2022 and “a $1 billion global opportunity over time”.

Supreme has an almost cult status among fans who often queue for many hours, or pay high prices, for limited-edition stock.

The Supreme brand’s founder, James Jebbia, and the senior leadership team of the brand will remain with the company, headquartered in New York.

Mr Jebbia said: “This partnership will maintain our unique culture and independence, while allowing us to grow on the same path we’ve been on since 1994.”




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