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VF snaps up sought-after Supreme

10/11/2020
VF snaps up sought-after Supreme

Outdoor group VF Corp has bought streetwear Supreme, following collaborations with Vans, The North Face and Timberland. The group estimates it will add $500 million of revenue in fiscal 2022 and “a $1 billion global opportunity over time”. Supreme has an almost cult status among fans who often queue for many hours, or pay high prices, for...

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