Nike launches new college basketball attire
Nike has introduced a new apparel system for various US college basketball teams. It has launched new base layer apparel, unique uniforms and customised footwear for the teams involved and aims to offer both performance and style.
Duke University, Gonzaga University, The University of Memphis, Michigan State University and University of Oregon will all be able to wear customised Nike Pro Combat gear, which is ergonomically designed to provide basketball-specific protective padding without restricting mobility on the court.
“College basketball is a tremendously quick and physical game, and Nike is committed to giving student athletes the best gear for battle,” said Nike sport apparel and innovation creative director, Todd Van Horne.
For the first time ever, the five schools will also wear distinct Aerographic jerseys during their respective conference tournaments and run for the national championship. Using Nike Aerographic technology, an engineered mesh providing zoned cooling and reducing the fabric density, the weight of the jersey is reduced by 31% compared with current uniforms.
"Our new Aerographic jerseys combine superior fabrics and breakthrough graphics for a look we’re excited to bring to college hoops during the tournament frenzy," said Eric Lautenbach, director of college basketball.
Each team also joined NIKEiD for one-of-a-kind shoe design sessions. The student athletes worked closely with NIKEiD designers to create a look that captured the essence of their programme. The Hyperdunk, which features Flywire, a performance architecture that uses thin and very strong nylon fibres, is said to be a favourite among the young athletes.
