Perry Ellis to design Callaway collection
Perry Ellis International is to design, manufacture and distribute Callaway golf and sportswear apparel in the US, Canada, Latin America and the Caribbean. Terms of the agreement have not been disclosed.
Perry Ellis will service high-end department and specialty stores and corporate channels, while Callaway Golf will service the green-grass, off-course and sporting goods channels through its newly created soft goods sales team. Perry Ellis will also take care of the embroidery, embellishing and warehousing of products for Callaway. Its designs will begin shipping in spring 2010.
Oscar Feldenkreis, president and COO, Perry Ellis International, said: “This relationship allows both companies to complement each other’s strengths and concentrate on their individual core capabilities. We see this as an incredible opportunity for us to help expand Callaway’s presence in the apparel market.”
