Skechers establishes new subsidiary in Chile
27/03/2009
With roots stretching back more than a decade in Chile through a distributor agreement, and with recent sales having improved considerably, the footwear company believes the brand has high hopes for the South American country.
“Chile has become an essential component to our Latin American strategy,” says its president, Michael Greenberg. “It will complement our growing business in Brazil through a recently established subsidiary along with our sales across many Central and South American countries, which are handled by our largest distributor based in Panama. Taking a hands-on approach in Chile will allow us to reach more fashion-savvy consumers in this growing nation of nearly 17 million people.”
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