Reebok India launches Bollywood workout gear
Reebok India has launched a range of Bollywood workout and apparel designed by singer, dancer and choreographer Shiamak Davar.
The Bollywood Workout programme and dance collection were launched on March 26 during a star-studded evening at The Ballroom in Taj Lands End, Mumbai.
Managing director, Reebok India, Subhinder Singh Prem, said: “Contemporary India is a young nation with fitness being a necessary stimulant for a young mind and body. Bollywood is an incredible part of the Indian heritage and is like an elixir for the youth. We’ve partnered with the one man in the industry who can merge these two key ingredients for the youth seamlessly – Shiamak Davar.
We’re happy to announce that he has successfully fused the intricacies of Bollywood moves and music with fitness techniques to arrive at a fun-filled Bollywood workout. The result of our association is an Indian fun-packed workout and the dazzling apparel collection inspired from the moods of dance.”
He added: “Our promise to the consumer is that this workout will make them smile while they sweat. We believe that this workout offers a chance to break free from the mundane and experience the sheer joy of moving their body.”
