Puma launches new motorsport website
07/04/2009
Sportsbrand Puma has launched a new website for motorsport fans to celebrate the tenth anniversary of its entry into the elite motorsport market.
Capitalising on its associations with BMW Sauber F1, ING Renault F1, Red Bull Racing, Scuderia Ferrari and Scuderia Toro Rosso in Formula One, and Ducati in Moto GP, the brand launched the new site (www.pumamotorsport.com) as a central hub for news, opinions and experiences, enabling fans to live the glamorous motorsport lifestyle first-hand.
Dubbed ‘Access All Areas’, the website will give fans the opportunity to contribute editorially to the site, with some fans being given exclusive behind-the-scenes access at Grand Prix weekends to meet Puma teams and drivers and report on their experiences.
Access All Areas will feature regular columns from Formula One driver Anthony Davidson and former driver David Coulthard.
Puma has been designing and creating footwear and apparel for top teams and drivers since 1999.
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