Sportswear brand launches denim collection
08/04/2009
Hincapie Sportswear, a Greenville, South Carolina-based manufacturer and marketer of performance cycling apparel, has launched a new denim collection that celebrates, the company has claimed, “the active lifestyle, while capturing the chic and sophisticated designer feel of the new brand”.
Company president, Rich Hincapie, said he was proud of the denim collection and of a dedicated website the brand has set up to help market it. He added: “Our customers are interested in contemporary style on and off the bike. Designer denim is an integral part of today’s active lifestyle for many people. The Hincapie collection features fashion-forward designs for the modern lifestyle. The new line definitely enhances the high fashion and distinctive style that is exemplified by our cycling apparel line.”
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