LIJA showcases spring collections online
14/04/2009
Women’s apparel designer Linda Hipp has announced that her company, LIJA, has opened a new online showroom to display the line’s spring 2009 golf, tennis, active and leisure collections. The showroom has its own dedicated web address at www.LIJAStyle.com.
“We constantly strive to create the ultimate brand experience that caters to the uniqueness in every woman,” said Ms Hipp on announcing the launch. “The new website is truly representative of how we've grown over the past decade from a golf apparel pioneer to a diverse fashion-forward clothing line.”
Inspired by the glamour of Hollywood's Golden Age and American Spirit of the 1950s, the brand’s styles span a diverse colour palette ranging from Daiquiri and Margarita to Black and Silver. Film titles such as Barefoot in the Park, An American in Paris and High Society feature in the names of the elements of the collection.
LIJA’s classic knit is a blend of cotton, nylon and Lycra that the brand uses for sweaters and vests. It says women love this light-weight knit because it wears well and feels comfortable. Other fabric choices include Moda, a combination of cotton, modal and spandex, and PrimaLoft, combining 50% recycled material with PrimaLoft virgin fibres to create a high loft, soft, water-resistant, lightweight, thermally efficient insulation.
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