Jones Apparel launches new Rachel Roy brand for sports
17/04/2009
Jones Apparel Group has announced a strategy to support and expand the Rachel Roy fashion brand with an exclusive collection that will include sports clothing for the Macy's retail chain.
Jones said it wanted the Rachel Roy brand "to reach a diverse audience and increase demand at different price levels".
"We have a sincere belief and high confidence in Rachel's talent and her position as one of the leading new American designers," said Wesley R. Card, Jones Apparel Group president and chief executive officer, on announcing the initiative.
Terry Lundgren, chairman, president and chief executive officer of Macy's said in response: "Rachel's design sensibility is very appealing to our fashion customer who insists on great value and a perfect complement to the existing stable of high-profile designer brands available exclusively at Macy's."
The clothing that goes on sale under the new label will be overseen by Susan Metzger, chief executive officer for Women's wholesale sportswear for Jones. She said the Rachel Rachel Roy collection would include affordable contemporary sportswear, footwear and accessories, debuting in August 2009.
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