New collection for girl bikers
22/04/2009
Specialist cycling apparel brand Sugoi has launched a new collection for women cyclists, saying that the traditional "shrink it and pink it" approach of adapting masculine apparel for the women’s market is simply not enough in this case.
The company insists that greater numbers of women than ever before are becoming enthusiastic cyclists, but that, for these active women, bike apparel has to deliver perfect fit, ultimate comfort and the best functional properties, while displaying great style.
The new collection includes, for example, premium apparel in the RS Series, which uses proprietary innovative Gobi (100% polyester) fabric, with advanced fit and detailing. Sugoi says every piece in the RS Series is constructed with women’s anatomy in mind, from ergonomic jersey fit to paneling that is adjusted to female muscle movement.
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