Syunsoku sports brand expands beyond shoes
28/04/2009
Two Japansese companies, ITOCHU Corporation and Achilles Corporation, have concluded a licensing business partnership for the sports brand Syunsoku.
Launched by Achilles Corporation in 2003, the Syunsoku junior sports shoes has become popular, especially among children. The company constructed the shoes with asymmetrical soles with more spikes on the left side to allow the runner to maintain speed by gripping hard, even on corners where speed tends to drop.
The new agreement will expand the Syunsoku brand beyond the footwear category to a wide range of products, including outer garments, inner garments, nightwear, swimwear, socks, handkerchiefs, towels, hats, bicycles, stationery, school backpacks, bags, lunch boxes, and game software.
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