Sugoi expands brand champion idea
29/04/2009
Vancouver-based sports clothing brand Sugoi Performance Apparel is to expand the brand champion programme it launched towards the end of last year.
The idea is to offer enthusiasts in the brands specialist sports (running, cycling and triathlon) a platform for sharing their stories and experiences to give support and encouragement to others.
For now, the programme is restricted to athletes in Canada and the US, but will extend to Europe in 2010. Currently, there are just over 450 band champions, but Sugoi has said it hopes to double the number by the end of this year. All levels of athletes are welcome to apply, regardless of age or preferred sport.
Company president Stan Mavis said on annoncing this latest development: “Sugoi is pleased to honour our modern-day champions via this programme. The programme supports and encourages outstanding people who differ from your average athlete—those who set themselves apart from other athletes by their passion and commitment to push themselves to inspire others and totally represent a health, wellness and fitness lifestyle every day.”
All brand champion athletes are given the opportunity to blog about their training, inspirations, and accomplishments through the Sugoi website. Athletes also receive access to special-edition product for both training and racing, with special discounts.
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