Li Ning turns its attention to badminton
Li Ning Company Limited has signed a deal with the Chinese National Badminton Team. Not content supplying the country’s table tennis, gymnastics, shooting and diving teams, the Chinese badminton team will be the fifth gold medal team on its books.
The national badminton team will be fully kitted out in Li Ning gear at the upcoming Sudirman Cup tournament, which will be held in Guangzhou from May 10-17.
Liu Feng Yan, head of badminton and table tennis at China’s General Administration of Sports, said: "Ever since its inception, the Li Ning brand has been actively involved in the promotion of various sports in China. It has also made significant contribution in sports development in China. We believe the collaboration between Li Ning and the Chinese badminton team will accelerate the development of badminton in China as well as the rest of the world."
Li Ning, chairman of the company, said: "By entering into the badminton market, the Group will fully honour its commitment as a Chinese brand. We will strive to enhance the popularity, participation rate and influence of badminton in the world."
According to a survey conducted by the General Administration of Sports of China, badminton is the second most popular sport in the country in terms of participation.
