Wigwam uses SmartSilver for sock line
11/05/2009
The company’s new Wool Runner socks, which are specifically designed for running, combine the softness of Merino wool with SmartSilver’s anti-odour protection. The socks are made with special cushioning, moisture management and a seamless toe closure. They will be available in a variety of colours for men and women and will launch officially at Outdoor Retailer Summer Market in Salt Lake, Utah, from July 21-24.
Bob Chesebro, president of Wigwam Mills, said: “Unlike other antimicrobial products, SmartSilver protects wool fibres without inhibiting their inherent functional benefits. Plus SmartSilver’s EPA registration and Oeko-Tex approval are right in line with Wigwam’s commitment to the environment and to our consumers.”
He added: “Now athletes can focus on their experience and not dread taking their shoes off at the end of the day.”