Emphasis on distinctiveness at Interstoff Asia
Because of the economic downturn, exhibitors are likely to focus on presenting unique and distinctive textiles at Interstoff Asia Essential Autumn, according to the show’s organisers. Sophisticated design, eco awareness and integrated technology will also be key for exhibitors at the event, which will run October 7-9 t the Hong Kong Convention and Exhibition Centre. Almost 200 exhibitors are expected to participate at the autumn fair.
The Hong Kong government’s SME Export Funding body is offering local exhibitors the opportunity to apply for a grant of up to 50% of total approved expenditures for attending. Further information can be found at www.smefund.tid.gov.hk. Meanwhile, Messe Frankfurt (HK) has also announced a 10% early-bird discount for international exhibitors who book a booth by May 31.
