Global job cuts ahead at Nike

15/05/2009

Nike initiated a workforce review in February and has decided to reduce its global workforce of nearly 35,000 by approximately 5%, or 1,750. It will eliminate approximately 500 jobs from its world headquarters near Beaverton.

“Our new structure sharpens our consumer focus globally to drive continued growth while positioning Nike competitively in today’s marketplace,” said Mark Parker, president and CEO. “We remain a growth company and we know these changes have created a stronger organisation that will enable us to invest in our most significant opportunities. However, the decision to reduce our workforce has been a difficult and challenging one as it affects our colleagues, team-mates and friends.”

According to the company, the affected employees will receive a “robust and enhanced severance”.