Appointments at adidas
The adidas Group has announced that Michael Stanier joined the company as chief retail officer on May 15. It also revealed that Roland Auschel will take up the position of chief sales officer on July 1.
Mr Stanier has held various leadership roles at Marks & Spencer, Timberland and most recently Gap. His team is expected to maximise growth, profitability and consumer experience of own retail. With more than €1.8 billion in own retail sales in 2008, the group hopes to be one of the top 250 global retailers in the medium term.
In his new role, Roland Auschel, currently head of region Europe/Middle East/Africa, will drive local organisations to achieve operational targets through the implementation of commercial strategies, balanced channel approaches and strong local trade development.
“The new structure will get us closer to our consumer and accelerate our speed to market significantly, making our organisation faster, more effective and more flexible, “ said Herbert Hainer, CEO and chairman. “At the same time, it will strengthen the consistency of our brand messages globally by empowering a direct working relationship between global brand and marketing management on the one end and local markets on the other end.”
