Golfsmith International has acquired full intellectual property rights to the MacGregor Golf brand throughout North and South America, Europe, Australia and New Zealand, and Africa.

Plans for the relaunch of the MacGregor brand include new clubs, golf balls, bags, gloves and other golf accessories.

“Golfsmith’s core purpose is to improve the games and lives of every golfer we touch through great service and innovative products,” said Martin Hanaka, chairman and chief executive officer of Golfsmith. “Adding MacGregor to our mix of great brands broadens our appeal to a larger golfing audience and no doubt allows us to compete more effectively in the golf specialty retail landscape.”

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