Invista launches Lycra lastingFIT
Elastane producer Invista will introduce Lycra lastingFIT fabric at Denim by Première Vision, which will take place in Paris from June 3-4.
To celebrate the launch, the company has decided to sponsor a denim café in Hall Haussmann. Hostesses in the café will wear denim garments made with the new fabric.
Recent research commissioned by Invista, which included female consumers in the US, Italy, Germany and China revealed that 85% of consumers would be interested or very interested in purchasing jeans that offered lasting fit and improved recovery. In response, the new fabric enables garments to hold their shape, even after repeated wear, with quality stretch and minimal shrinkage.
It uses T400 fibre, which is made from two different polymers. It forms a permanent coil that consistently recovers eliminating bagging and sagging within the garment.
