Nilit predicts spring-summer 2011 trends
01/06/2009
Israel-based yarn producer Nilit has issued a series of trends predictions for the spring-summer 2011 season specifically for the activewear and sports markets. The trends are collected in a book entitled the Bodyfashion Trendbook.
The book defines three main activewear trends, with the first called Discovery. This trend emphasises the desire to leave behind all constricting social anchors to live a healthy life and search for balance and wellbeing. Here, sports activities are in touch with nature and inspire a nomadic spirit. Ethnic motifs and wrapped layers team up for a shanti yoga story, Nilit says.
The second trend goes under the name Excellence. It focuses on the drive to achieve excellence while displaying a noble attitude during competitive sports. Garments that boast function finesse and comfort focus on performance and easy-care to combine the best of sport with timeless elegance. Products focus on form and are designed “like carved armour fitted on the body,” Nilit says.
Finally, Metropolitan is a dynamic trend that focuses on protection and safety from extreme elements with special emphasis on high performance, functionality and support. Here, technically sophisticated products take their inspiration from the urban environment with shapes that are robust and precise.
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