Sports tie-up for denim brand - sportstextiles: Lea SportsTextiles

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Sports tie-up for denim brand

09/06/2009

UK-owned denim label Lee Cooper has announced a new deal with retailer Sports Direct to launch a new sports range.

The new range is denim-based but, Lee Cooper has said, will incorporate traditional sports clothing elements to give the collection a sporty feel. It will also include blends of denim and performance fabrics.

The products will carry its own logo and will debut in stores in the course of the July.

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