Merchandising help on hand at Outdoor Retailer
11/06/2009
This summer the Outdoor Retailer Summer Market event, in Salt Lake City from July 21-24, will include merchandising tours.
In two different tours, each covering different sections of the show floor, merchandising expert Sharon Leicham will highlight exhibiting brands who she feels are demonstrating excellence in merchandising, and offer advice to tour participants.
“At Outdoor Retailer, more than 800 exhibitors bring their A game to the show floor,” said Kenji Haroutunian, Outdoor Retailer show director, on announcing the initiative. “Through this new concept, retailers will be able to glean ideas from the top merchandising minds in the business and use the inspiration to fuel excellence and sales in their shops back home.”
The tours will cover performance sports— including footwear, apparel, accessories and nutritionals—and the climbing category, with an emphasis on hardgoods and gear.
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