Invista preparing to launch Lycra Sport
24/06/2009
Fibre manufacturer Invista has announced that it will launch a new product called Lycra Sport at the Outdoor Retailer Summer Market exhibition in Salt Lake City in July.
The company has asked journalists to attend a press breakfast on July 22 to learn about the new product, which it has called “a revolution in activewear fabrics for men and women”.
Invista added that years of research and development involving its network of textile labs have gone into the development of Lycra Sport. It said the new product would “redefine the game” for women and men around the world.
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