Li Ning makes software investment
30/06/2009
Software provider PTC has announced that Chinese sports clothing and footwear brand Li Ning has become the first Chinese manufacturer to adopt its retail, footwear, and apparel application, FlexPLM.
Li Ning aims to use the software to help it drive expansion and globalisation initiatives. As a result of the growth the brand has already experienced, Li Ning has identified the need to replace its current manual processes for line planning, product design, specification development, material development, sample management, calendar management, and other operational systems.
“Historically, Li Ning has used spreadsheets to manage the product development process, but these technologies lack the essential capabilities necessary to achieve our business objectives,” said Guo Jianxin, the sports brand’s chief operating officer. “With the selection of PTC's FlexPLM, we are establishing a complete system for product development that has the features we need to be competitive.”
“Li Ning's innovative approach to product design is reflected in its forward looking approach to technology adoption. We are very excited to be working with Li Ning as the first Chinese based apparel and footwear company to adopt enterprise PLM,” said Kathleen Mitford, vice president, product and market strategy, PTC.
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