Austria-based Lenzing is to present eco-friendly denim at Texworld USA, which runs July 14-16 in New York City.

According to the company, the addition of its Tencel fibre to conventional cotton jeans can improve their environmental profile significantly. It claims using just 25% Tencel in the fabric blend, the area under cultivation for cotton and the consumption of water can be reduced by 25%.

Visitors can find its booth at number 1137 in Hall B.

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