Asics and Advansa team up
Japan-based sports brand Asics has launched a new range of running apparel made using Advansa’s ThermoºCool Eco fibres. According to Advansa, Asics is the first running company in the world to incorporate this kind of technology.
The new collection uses an environmental friendly version of ThermoºCool, which offers evaporative cooling. They are designed to keep the user dry and cool when body temperature increases and warm when the temperature drops.
The collection will be available at retail next January.
David Chandler, VP apparel and accessories for Asics America, said: “With ThermoºCool Eco we have found a product that perfectly fits with our philosophy of innovation and functionality.”
Gerard Illeras, global marketing manager for sportswear at Advansa, said: “ThermoºCool is the result of more than two years of R+D from our innovation laboratory supported with global marketing activities and promotion in order to build up a solid brand, orientated to innovative companies such as Asics, willing not only to differentiate themselves, but dedicated to offering the maximum performance to their clients.”
