Amazon responds to growing demand for outdoor goods
Amazon.com, Inc. has launched an Outdoor Recreation Store devoted to outdoor gear and apparel in response to growing demand from outdoor enthusiasts.
“With the growing popularity of the Amazon.com Camping and Hiking category, we realised our customers were looking to Amazon.com for an expanded selection of apparel, footwear and more gear for snow sports, paddling sports, active travel and climbing. We responded by expanding our product offerings, and we invite our customers to share their recommendations and product reviews with the outdoors community on Amazon.com,” said Ben Hartman, director of the firm’s Sports & Outdoors Store. “Evidence is emerging that outdoor enthusiasts and casual adventurers alike are turning to outdoor recreation activities now more than ever, and the new Outdoor Recreation Store provides a convenient destination to find and discover a great selection of all things related to exploring the outdoors.”
