AWI launches new autumn-winter collections
Australian Wool Innovation (AWI) has unveiled its new autumn-winter 2010/11 Woolmark knitwear collections, Merino Touch and Merino Casual. The two collections were on show at the Spin Expo trade show in
The yarns and knits featured in the new collections are based on Woolmark Merino Soft Classics technology and the Mercerised Merino process. Both are said to offer improved next-to-skin comfort, easy care and machine washability, as well as superior lustre and softness. The yarns can also be blended with other natural fibres such as cashmere or silk for added luxury.
AWI CEO, Brenda McGahan, says Merino Touch and Merino Casual are key platforms for the company's push to grow wool’s share of the global knitwear apparel market. “We have developed these collections, together with our Woolmark supply chain partners, to address today’s consumers’ demand for affordable luxury on the one hand and the global trend toward the casualisation of fashion on the other,” she says.
