Vibram partners outdoor initiative in Japan
04/08/2009
Footwear sole specialist Vibram has agreed to become a formal partner of a Japanese initiative to encourage more people in Japan to take part in outdoor activity, called ‘Let’s Start From Fuji’.
This project asks people to become involved in a wide range of outdoor activities during the summer months, taking a break from computer games and air-conditioned apartments.
The campaign uses Japan’s national symbol, Mount Fujiyama, to attract as much attention as possible.
Share this story:
